Voice
Consumer
Index 2022
Sponsored By:
ZOOMING IN ON THE ROLE OF VOICE TODAY
If the pandemic caused a surge in curiosity towards voice-activated devices, nowadays more people actually rely on their assistants for… assistance. We trust Alexa and Siri with daily tasks. We expect convenience, support, and time-saving functionalities from our devices. The Voice Consumer Index from Vixen Labs is back to uncover how people’s attitudes towards Voice have changed over the past year.
6,000 INTERVIEWS, 3 COUNTRIES
We interviewed 2,000 individuals in each country. It looks like more and more people across the UK, Germany, and the US are excited to embark on a new voice journey, and brands can steer them in the right direction.
ALL THE MAJOR SECTORS
The report tackles all the major industry sectors such as Retail, Healthcare, Finance, and beyond. People have different needs in different circumstances. By understanding how to meet these at sector level, voice technology can make a bigger difference today.
CONDUCTED WITH DELINEATE
To ensure we deliver the high-quality, transparent data we value at Vixen Labs, we partnered up with independent research firm Delineate. We both believe in stats that are current and actionable now.
WHAT’S IN THE REPORT?
LATEST RESEARCH
Voice is a rapidly changing, ever-evolving environment. Stay up to date on the latest trends in 2022.
INSIGHTS BY DEVICE
From smart speakers to mobile, web, and even the metaverse – we cover it all. Take a deep dive with us.
NEEDS. WISHES. CONCERNS.
The research shows how much people use voice technology, as well as how comfortable they are with it.
MARKETING POINTERS
Voice marketing is at the heart of what we do. The report presents new ways to understand consumer needs and how to meet them.
VCI 2022 is here
Get details about consumer awareness, adoption, and openness to voice across the UK, US and Germany in 2022. Find out what people’s needs are from voice and how your brand can meet them today.
Synthetic media edition
Synthetic media is everywhere – from the metaverse to voice clones. But it’s also a great tool to improve your audience’s experience and increase brand loyalty. Get our latest report with stats and real life examples of how to do it.
Podcast
If you like the Voice Consumer Index, you’ll love Talking Shop, the Vixen Labs podcast. We’re chatting to industry leaders about the findings of the Voice Consumer Index and much more.
partners
Open Voice Network (OVON) is an open source association of the Linux Foundation, dedicated to advancing open standards that support the adoption of AI-enabled voice systems.
Veritone is a leading enterprise AI platform helping companies solve their digital problems through intelligent audio, video, and image-based technologies.
SEC Newgate, our PR partner, is a strategic communications and advocacy group, using cutting-edge technology to help clients reach their full potential, locally and globally.
Delineate is our research partner, and a modern research and insight company driven by the smartest people and powered by a smart technology platform.
Other Reports
For more key findings during the years, download our reports. Examine the shifts and turns in voice usage behaviour from 2020 onwards. Compare, review, restructure your strategy in line with the trends.
