Brand recognition hinges on existing identity and experiences being well-translated across modalities of engagement. Voice is no different. It’s time to get started. Companies are becoming increasingly aware of the impact voice can have on a brand. Whether you choose...
Businesses like the Barilla Group are looking to advance their Voice Search Engine Optimisation (VSEO) strategy. Why? Because consumers are using it. Improvements in voice search accuracy and a growing number of voice-enabled touchpoints on Alexa, Siri, and other...
Great partnerships grow over great meals – lunch was the main conversation starter in our relationship with tech and development partner, utter.one. Not your usual setting, #VoiceLunch is a bi-weekly Zoom meeting for Voice experts and enthusiasts co-founded by Michal...
As consumers continue to adopt voice technology and use voice assistants in their homes, cars, and on their phones, they’re doing it in a way that aligns with the marketing funnel. For marketers, who already know their consumers’ needs at all stages of their journey,...
Hey Lisa! Thanks for joining us for this chat. How are things going this week? Things are going swell, thanks! I just returned from a three-day wedding which was possibly the best party I’ve been to in my existence. I did need to lie down for the next 48 hours though....
WHAT IS ISO 27001? The International Organization for Standardization sets the standards known as ISO 27001. This international standard for information security outlines how a company should deal with people, information and technology, and provides controls that...
We’ve been building for the Google Assistant platform, creating experiences that users can access from devices such as phones and home hubs. Last month, however, the Google Assistant team announced that they will ‘sunset’ Conversational Actions next year....
Featuring a range of articles on how to do pretty much anything, the wikiHow Alexa Skill has always enjoyed huge popularity. Now in 2022, the experience brings even more value to users with the just-launched Alexa Shopping Kit functionality. This allows you to hear a...
Hi Chloe! How’s your day going? What have you been up to this week? My day is going fabulously thanks, mainly because I found a £1 coin on the pavement this morning! And my work is going along well too haha. I’ve been having a grand time this week – I’m temporarily...
Why invest in a good voice marketing strategy? Simply put, because your consumers are using voice more than ever. So are your competitors. Voice is a viable marketing funnel Here are some staggering facts from our Voice Consumer Index 2021: The opportunity is not just...
World Creativity and Innovation Day is celebrated every 21 April. The United Nations dedicated this day in order to raise the profile of creativity and innovation – and to recognise their importance in advancing the Sustainable Development Goals. We set out to...
WAYS WE NEED TO #BREAKTHEBIAS IN THE VOICE INDUSTRY The International Women’s Day website opens with the following request: “Imagine a gender-equal world. A world free of bias, stereotypes and discrimination.” It’s a world we all wish to be real – and a world many of...
Featured in Forbes, RetailWire, and TechRepublic, among others, our VCI 2021 report made some serious noise around the globe. It highlighted the shift from voice as a plaything to something that more and more people use to look up brands, shop around, and even make...
In this first Twitter Space, we were joined by Veritone EVP Sean King, and attn.live CEO Ian Utile. WILL 2022 MEET OR EXCEED OUR EXPECTATIONS IN VOICE? Our Voice Consumer Index 2021 highlighted people’s expectations to interact with devices through voice — from...
Hey, Rich! First things first: congrats on joining Vixen Labs full time! But you’re not new to the team – tell us about the past few months. What have been your highlights? Thank you! I am thrilled to be joining the team full time; this is such a great place to work....
WHO IS VERITONE? Veritone Inc. (NASDAQ: VERI) is an artificial intelligence (AI) technology company based in Colorado. They’re a true leader in the business solutions space, and the creator of aiWARE™, a hyper-expansive Enterprise AI platform. aiWARE™ enables...
CONVERSATIONAL AI IN-PERSON AND ONLINE From December 7, attendees from across the world will descend on Arlington, Virginia, for a hybrid in-person and online event looking ahead to the post-pandemic world. Hosted by Modev, this year’s VOICE Summit will focus on...
A great offer is only a link away from customers thanks to Amazon’s Send to Phone functionality. McDonald’s became one of the first brands to appear in the Alexa Live Keynote 2021 with the new Send to Phone feature, enabling users in the UK to get access to...
Talking Shop is a weekly podcast centred around the Voice Consumer Index 2021, hosted by our CEO James Poulter and featuring industry-leading experts, each and every episode. “ACROSS THE UK, US AND GERMANY MARKETS WE SURVEYED, 60% OF PEOPLE ARE VOICE USERS....
You’ve downloaded the exec summary and scanned the stats – now it’s time to find out what the Voice Consumer Index 2021 means for you. We get it. Industry reports are exciting for a short while. But we want the Voice Consumer Index to be more than a couple of nice...
Hey Stephen! You’ve recently joined Vixen as a Non-Exec Director. Can you tell us a little bit about your background? Yeah, so early on in my career I built a tech PR agency, and sold it; then a digital PR agency, sold it. I then worked within an agency inside Omnicom...
We’re among a handful of fast-growing London-based businesses embarking on 12 months of strategic international expansion activities. Vixen Labs is delighted to be a member of the upcoming Mayor’s International Business Programme. We’ll be taking part in a...
Hi, Hannah! Before we get into talking production, tell us about your background. What was your journey like up to joining Vixen? Shortly after graduating in Economics with Maths from the University of Exeter, I started my first job in London: a four-month contract as...
New York-based RAIN Agency and London-based Vixen Labs have formed a global partnership, creating the first global voice specialist agency network spanning North America, the UK, and continental Europe. While the two companies will remain independent, the partnership...
Is the touchless workday in reach? From using the door handle to pressing the lift button, communicating with colleagues to arranging desks, shared working spaces are presenting challenges we had rarely previously considered. But challenges they most certainly are;...
ALL ABOUT VOICE KEYNOTES COVERED A RANGE OF BIG TOPICS Brett Kinsella’s opening keynote “provided us with the latest statistics and developments in the field of voice technology”. For Voice news, check out Brett’s voicebot.ai. Adva Levin’s talk was one of...
What does multimodal mean? A device which is operated through two or more methods, such as voice and touch. A real-life example of multimodal The most popular example of a multimodal device is the Echo Show. Others include Google’s Nest Hub and Lenovo’s Smart Display....
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