As we embrace a new year, many marketers and business leaders will be knee-deep into 2024 strategy and implementation. But, this year, there’s a new line on the budget: AI. Today, we explore whether 2024 will be the year that enterprises invest in AI. We delve into...
The AI Consumer Index, our yearly flagship consumer study, launched in early December 2023. Lifting the lid on consumer adoption of AI technologies and voice assistant usage, the study reveals how Conversational AI has entered the mainstream. Building on the success...
We are excited to announce a significant milestone in the journey of Vixen Labs: our acquisition by House 337, a part of the Next15 Group of agencies. “This event marks a new chapter which promises to bring more value to our clients, partners, and the broader...
https://youtu.be/C3h83OooEt8Video can't be loaded because JavaScript is disabled: 5 Steps for AI Transformation in the Enterprise (https://youtu.be/C3h83OooEt8) Large-scale organisations often face unique challenges with multiple departments, international presence,...
https://youtu.be/4KaoOpQ2GOYVideo can't be loaded because JavaScript is disabled: JP on The Verge consumer report: Hope, Fear, and AI (https://youtu.be/4KaoOpQ2GOY) In a recent consumer report by The Verge, called Hope, Fear, and AI, researchers delved into the...
You know the feeling. You’re standing in the supermarket, staring at 101 varieties of granola, frozen with indecision. There’s too much choice! Do you go for the healthy one with dried fruit? Or the brand on offer? What if someone releases an entirely new range...
Every March in the UK we mark World Book Day. It’s an excuse for children to go into school dressed up as their favourite book characters, and also to recommend the next new book that they’re going to fall in love with. At Vixen Labs our parents are...
https://youtu.be/0yooDM82jssVideo can't be loaded because JavaScript is disabled: VL AI Strategy Programme Landing Page Video (https://youtu.be/0yooDM82jss) We’re almost halfway through 2023. AI-Everywhere-All-At-Once has thrown many business plans spinning,...
If you have a Conversational Action Continue the conversation Now is the time to let your customer base know what is happening. Google has included a message when users invoke the action, but you can proactively communicate to your customers so they know they can...
Booking an opticians appointment; rescheduling hotel check-in dates; even finding out how to replace your dishwasher filter. All completed in seamless – dare we say enjoyable? – experiences. This is the world we envision for customer services. And it’s currently in...
The dramatic arrival of ChatGPT felt a bit like an alien landing on Earth. Its mere presence changed our understanding of what digital technologies can do, and how businesses can use generative AI. This alien has extensive knowledge of various topics, brands, and...
Our Voice Consumer Index 2022 revealed that the number of people who use voice assistants (Amazon Alexa, Google Assistant or Siri) every day in the UK and US, has almost doubled since last year. This means there are plenty of ways in which brands can and should...
The 2022 Voice Consumer Index found that 55% of people in the US use voice search when engaging in retail activities. As Jon Stine, Executive Director of the Open Voice Network, describes: “With the daily use of voice assistants rising again in the past 12 months,...
Brand recognition hinges on existing identity and experiences being well-translated across modalities of engagement. Voice is no different. It’s time to get started. Companies are becoming increasingly aware of the impact voice can have on a brand. Whether you choose...
Businesses like the Barilla Group are looking to advance their Voice Search Engine Optimisation (VSEO) strategy. Why? Because consumers are using it. Improvements in voice search accuracy and a growing number of voice-enabled touchpoints on Alexa, Siri, and other...
Great partnerships grow over great meals – lunch was the main conversation starter in our relationship with tech and development partner, utter.one. Not your usual setting, #VoiceLunch is a bi-weekly Zoom meeting for Voice experts and enthusiasts co-founded by Michal...
As consumers continue to adopt voice technology and use voice assistants in their homes, cars, and on their phones, they’re doing it in a way that aligns with the marketing funnel. For marketers, who already know their consumers’ needs at all stages of their journey,...
Hey Lisa! Thanks for joining us for this chat. How are things going this week? Things are going swell, thanks! I just returned from a three-day wedding which was possibly the best party I’ve been to in my existence. I did need to lie down for the next 48 hours though....
WHAT IS ISO 27001? The International Organization for Standardization sets the standards known as ISO 27001. This international standard for information security outlines how a company should deal with people, information and technology, and provides controls that...
We’ve been building for the Google Assistant platform, creating experiences that users can access from devices such as phones and home hubs. Last month, however, the Google Assistant team announced that they will ‘sunset’ Conversational Actions next year....
Featuring a range of articles on how to do pretty much anything, the wikiHow Alexa Skill has always enjoyed huge popularity. Now in 2022, the experience brings even more value to users with the just-launched Alexa Shopping Kit functionality. This allows you to hear a...
Hi Chloe! How’s your day going? What have you been up to this week? My day is going fabulously thanks, mainly because I found a £1 coin on the pavement this morning! And my work is going along well too haha. I’ve been having a grand time this week – I’m temporarily...
Why invest in a good voice marketing strategy? Simply put, because your consumers are using voice more than ever. So are your competitors. Voice is a viable marketing funnel Here are some staggering facts from our Voice Consumer Index 2021: The opportunity is not just...
World Creativity and Innovation Day is celebrated every 21 April. The United Nations dedicated this day in order to raise the profile of creativity and innovation – and to recognise their importance in advancing the Sustainable Development Goals. We set out to...
WAYS WE NEED TO #BREAKTHEBIAS IN THE VOICE INDUSTRY The International Women’s Day website opens with the following request: “Imagine a gender-equal world. A world free of bias, stereotypes and discrimination.” It’s a world we all wish to be real – and a world many of...
Featured in Forbes, RetailWire, and TechRepublic, among others, our VCI 2021 report made some serious noise around the globe. It highlighted the shift from voice as a plaything to something that more and more people use to look up brands, shop around, and even make...
In this first Twitter Space, we were joined by Veritone EVP Sean King, and attn.live CEO Ian Utile. WILL 2022 MEET OR EXCEED OUR EXPECTATIONS IN VOICE? Our Voice Consumer Index 2021 highlighted people’s expectations to interact with devices through voice — from...
Hey, Rich! First things first: congrats on joining Vixen Labs full time! But you’re not new to the team – tell us about the past few months. What have been your highlights? Thank you! I am thrilled to be joining the team full time; this is such a great place to work....
WHO IS VERITONE? Veritone Inc. (NASDAQ: VERI) is an artificial intelligence (AI) technology company based in Colorado. They’re a true leader in the business solutions space, and the creator of aiWARE™, a hyper-expansive Enterprise AI platform. aiWARE™ enables...
CONVERSATIONAL AI IN-PERSON AND ONLINE From December 7, attendees from across the world will descend on Arlington, Virginia, for a hybrid in-person and online event looking ahead to the post-pandemic world. Hosted by Modev, this year’s VOICE Summit will focus on...
A great offer is only a link away from customers thanks to Amazon’s Send to Phone functionality. McDonald’s became one of the first brands to appear in the Alexa Live Keynote 2021 with the new Send to Phone feature, enabling users in the UK to get access to...
Talking Shop is a weekly podcast centred around the Voice Consumer Index 2021, hosted by our CEO James Poulter and featuring industry-leading experts, each and every episode. “ACROSS THE UK, US AND GERMANY MARKETS WE SURVEYED, 60% OF PEOPLE ARE VOICE USERS....
You’ve downloaded the exec summary and scanned the stats – now it’s time to find out what the Voice Consumer Index 2021 means for you. We get it. Industry reports are exciting for a short while. But we want the Voice Consumer Index to be more than a couple of nice...
Hey Stephen! You’ve recently joined Vixen as a Non-Exec Director. Can you tell us a little bit about your background? Yeah, so early on in my career I built a tech PR agency, and sold it; then a digital PR agency, sold it. I then worked within an agency inside Omnicom...
We’re among a handful of fast-growing London-based businesses embarking on 12 months of strategic international expansion activities. Vixen Labs is delighted to be a member of the upcoming Mayor’s International Business Programme. We’ll be taking part in a...
Hi, Hannah! Before we get into talking production, tell us about your background. What was your journey like up to joining Vixen? Shortly after graduating in Economics with Maths from the University of Exeter, I started my first job in London: a four-month contract as...
New York-based RAIN Agency and London-based Vixen Labs have formed a global partnership, creating the first global voice specialist agency network spanning North America, the UK, and continental Europe. While the two companies will remain independent, the partnership...
Is the touchless workday in reach? From using the door handle to pressing the lift button, communicating with colleagues to arranging desks, shared working spaces are presenting challenges we had rarely previously considered. But challenges they most certainly are;...
ALL ABOUT VOICE KEYNOTES COVERED A RANGE OF BIG TOPICS Brett Kinsella’s opening keynote “provided us with the latest statistics and developments in the field of voice technology”. For Voice news, check out Brett’s voicebot.ai. Adva Levin’s talk was one of...
What does multimodal mean? A device which is operated through two or more methods, such as voice and touch. A real-life example of multimodal The most popular example of a multimodal device is the Echo Show. Others include Google’s Nest Hub and Lenovo’s Smart Display....
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