Voice
commerce
REPORT 2020
WHAT ARE THE BUYING HABITS OF VOICE CONSUMERS?
The Voice Commerce Report is the first piece of research to look into how people use voice technology in commerce, and where their expectations could lead. We couldn’t find the data we needed, so we started our own research. This exclusive snapshot of the UK voice commerce landscape reveals not only what people are searching for and buying via voice, but also why they are now purchasing in this way.
1,000 PEOPLE SURVEYED IN THE UK
This is the first deep dive into voice user behaviours in the UK. The importance of voice commerce in the UK was a subject that needed clear answers. We set out to provide those answers and the much needed data around them.
4 MAJOR SECTORS
Four key sectors explored in detail: Finance, Retail, Entertainment and Food Delivery. For each industry, key demographics and consumer habits are featured, providing a unique strategic deep dive.
CONDUCTED WITH DELINEATE
For an accurate, non-biased depiction of how people use voice to search for brands and buy things, we’ve partnered with independent research firm Delineate. Together, we bring you stats that are current and actionable now.
FIRST OF ITS KIND – GET A GLIMPSE
USING VOICE TO SHOP
Are people using voice to shop? The report proves that people of various ages are. Get the insights.
SEARCHING FOR...
The VCR reveals the most common ways in which people use voice search to find more information about brands.
FINDING POSITION ZERO
A voice assistant can only provide one answer to a question – that’s called position zero. The report helps you optimise for it.
DRIVING BEHAVIOUR CHANGE
Find out what’s driving behaviour change in customers and how your brand can be there to smooth processes out for them.
GET THE VCR 2020
Get the report to understand how people use voice tech in commerce, what and why they buy via voice, and what their expectations for the future are.
OTHER Reports
For more key findings during the years, download our reports. Examine the shifts and turns in voice usage behaviour from 2020 onwards. Compare, review, restructure your strategy in line with the trends.
