“ACROSS THE UK, US AND GERMANY MARKETS WE SURVEYED, 60% OF PEOPLE ARE VOICE USERS. THAT’S A HUGE JUMP FROM PREVIOUS YEARS.”
While the numbers prove that consumers are increasingly using voice to discover, explore, be entertained and purchase, are brands ready and waiting to guide them through this journey?
Now’s the time for marketers to integrate voice into brand strategies as a core channel and the Talking Shop podcast is here to help. With stats and insights proving exactly how consumers are using voice right now (thanks to the Voice Consumer Index 2021) and a selection of visionary industry guests, it’s your cheatsheet to harnessing voice as a force for marketing. So sit back, tune in, and enjoy!
EPISODE 1: VOICE TECH — FROM TOY TO MARKETING TOOL
Voice search on different devices is one of the top activities for 91% of voice users. This highlights a massive opportunity for marketers to start thinking of voice tech as a valuable tool in creating better customer experiences. And here are some actionable steps from world-class experts on how to do so.
EPISODE 2: CAN VOICE BRIDGE THE GAP IN RETAIL?
In the past decade, retail has migrated from a physical business to an omni-channel presence, creating a gap in the way consumers connect with brands. In this episode, we speak with two industry experts to see how voice can bridge this gap of connection in e-commerce.
EPISODE 3: HOW VOICE CAN IMPROVE HEALTHCARE
The healthcare sector has embraced voice tech like no other. How voice assistants can improve patient care, staff management, and even surgery procedures, we discuss in this episode with Intelligent Health Association founder and book author, Harry P. Pappas.
EPISODE 4: VOICE IS TRANSFORMING ENTERTAINMENT
Voice changed the way we search for music nowadays. The genre-based approach has been overtaken by mood-centric playlist explorations, while skills like Hand Wash Tunes are connecting fans with artists in new contexts. Let’s chat voice trends in entertainment.
EPISODE 5: REVIVING TRAVEL THROUGH VOICE EXPERIENCES
Travel has been the most disrupted by the pandemic. Companies like Contiki had to reinvent themselves through top-of-funnel content and ambient experiences that kept those wanderlust feelings alive. Their Content Marketing Director, Lottie Norman, tells us how.
EPISODE 6: CAN VOICE BE THE NEW CONTACTLESS PAYMENT?
While banks are slowly adopting voice-first technology to identify and relieve customer pain points, we take an exclusive peek inside the industry with a doctor in the field — Robin Kiera, insurance and finance specialist, founder of Digitalscouting and renowned global speaker.
EPISODE 7: ORDERING MCDONALD’S VIA VOICE?
The pandemic has definitely challenged how we enjoy our food. With safe takeaways becoming the new norm, voice simplified the ordering process, and earned many adopters among fast food lovers. And big brands like McDonald’s adapted. Find out how from their Digital Portfolio Manager.
EPISODE 8: VOICE SHOPPING — A GRATIFYING ACT
Shopping is a gratifying act. But voice shopping is even better. As humans, we love to talk about what we want and like, and voice enables us to do so effortlessly. It also simplifies tedious payment and return procedures. To tell us more, we have invited ex Procter & Gamble Executive Milan Turk on our podcast.
NO TIME FOR A PODCAST?
We’re offering free deskside briefings for a limited amount of time.
If your organisation is seriously considering investing in voice but is stuck on how, get in touch. We’ll run through the Voice Consumer Index 2021 data with up to five members of your team and help you think through next steps.
Simply send us a request for a briefing using the link below and we’ll be in touch.