By Vixen Labs / September 23, 2021 / VCI
Talking Shop, the new podcast from Vixen Labs, has arrived! Each episode takes a deep dive into the core findings from this year’s Vixen Labs Voice Consumer Index, taking you sector by sector with a wealth of industry expert guests.
Talking Shop Hero Image

Talking Shop is a weekly podcast centred around the Voice Consumer Index 2021, hosted by our CEO James Poulter and featuring industry-leading experts, each and every episode.

“ACROSS THE UK, US AND GERMANY MARKETS WE SURVEYED, 60% OF PEOPLE ARE VOICE USERS. THAT’S A HUGE JUMP FROM PREVIOUS YEARS.”

While the numbers prove that consumers are increasingly using voice to discover, explore, be entertained and purchase, are brands ready and waiting to guide them through this journey?

Now’s the time for marketers to integrate voice into brand strategies as a core channel and the Talking Shop podcast is here to help. With stats and insights proving exactly how consumers are using voice right now (thanks to the Voice Consumer Index 2021) and a selection of visionary industry guests, it’s your cheatsheet to harnessing voice as a force for marketing. So sit back, tune in, and enjoy!

Talking Shop Episode 1

EPISODE 1: VOICE TECH — FROM TOY TO MARKETING TOOL

Voice search on different devices is one of the top activities for 91% of voice users. This highlights a massive opportunity for marketers to start thinking of voice tech as a valuable tool in creating better customer experiences. And here are some actionable steps from world-class experts on how to do so.

LISTEN TO EPISODE 1

Episode 2

EPISODE 2: CAN VOICE BRIDGE THE GAP IN RETAIL?

In the past decade, retail has migrated from a physical business to an omni-channel presence, creating a gap in the way consumers connect with brands. In this episode, we speak with two industry experts to see how voice can bridge this gap of connection in e-commerce.

LISTEN TO EPISODE 2

Talking Shop Episode 3 Speaker Harry P Pappas

EPISODE 3: HOW VOICE CAN IMPROVE HEALTHCARE

The healthcare sector has embraced voice tech like no other. How voice assistants can improve patient care, staff management, and even surgery procedures, we discuss in this episode with Intelligent Health Association founder and book author, Harry P. Pappas.

LISTEN TO EPISODE 3

 

Talking Shop Episode 4 Guests

EPISODE 4: VOICE IS TRANSFORMING ENTERTAINMENT 

Voice changed the way we search for music nowadays. The genre-based approach has been overtaken by mood-centric playlist explorations, while skills like Hand Wash Tunes are connecting fans with artists in new contexts. Let’s chat voice trends in entertainment.

LISTEN TO EPISODE 4

Headshot of Lottie Norman of Contiki, Guest on Episode 5 of Talking Shop

EPISODE 5: REVIVING TRAVEL THROUGH VOICE EXPERIENCES

Travel has been the most disrupted by the pandemic. Companies like Contiki had to reinvent themselves through top-of-funnel content and ambient experiences that kept those wanderlust feelings alive. Their Content Marketing Director, Lottie Norman, tells us how.

LISTEN TO EPISODE 5

Dr. Robin Kiera discusses voice in banking on Talking Shop, the VCI 2021 podcast.

EPISODE 6: CAN VOICE BE THE NEW CONTACTLESS PAYMENT?

While banks are slowly adopting voice-first technology to identify and relieve customer pain points, we take an exclusive peek inside the industry with a doctor in the field — Robin Kiera, insurance and finance specialist, founder of Digitalscouting and renowned global speaker.

LISTEN TO EPISODE 6

Steve Pearce, Digital Portfolio Manager at McDonald's UK, guest on Talking Shop, the Voice Consumer Index Podcast

EPISODE 7: ORDERING MCDONALD’S VIA VOICE?

The pandemic has definitely challenged how we enjoy our food. With safe takeaways becoming the new norm, voice simplified the ordering process, and earned many adopters among fast food lovers. And big brands like McDonald’s adapted. Find out how from their Digital Portfolio Manager.

LISTEN TO EPISODE 7

Former Procter & Gamble executive Milan Turk talks voice in FMCG on Talking Shop, the Voice Consumer Index podcast.

EPISODE 8: VOICE SHOPPING — A GRATIFYING ACT

Shopping is a gratifying act. But voice shopping is even better. As humans, we love to talk about what we want and like, and voice enables us to do so effortlessly. It also simplifies tedious payment and return procedures. To tell us more, we have invited ex Procter & Gamble Executive Milan Turk on our podcast.

LISTEN TO EPISODE 8

NO TIME FOR A PODCAST?

We’re offering free deskside briefings for a limited amount of time.

If your organisation is seriously considering investing in voice but is stuck on how, get in touch. We’ll run through the Voice Consumer Index 2021 data with up to five members of your team and help you think through next steps.

Simply send us a request for a briefing using the link below and we’ll be in touch.

Download the Voice Consumer Index

GET YOUR COPY OF THE VIXEN LABS VOICE CONSUMER INDEX 2021

Your free guide to understanding how people use Voice. Inform your brand’s Voice strategy for 2022 and beyond.

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