Thoughts

James Poulter, CEO of Vixen Labs, recommends three books to read this summer exploring the ethical, humanitarian, and practical impacts of AI on society and business.

Discover the steps to successfully integrate conversational AI into your large-scale organisation and transform your business with AI.

It’s no secret that AI is disrupting consumer behaviour. But, who’s using AI the most? And, what are they doing with it? We analyse the result of the latest 2023 consumer report on AI from The Verge.

Amidst the AI revolution, many businesses are facing a new challenge: Innovation paralysis. Here's what to do to break out.

We've been talking a lot about where to find the opportunities for Large Language Models (LLMs) to be applied. And World Book Day is one of them…

Together, we’ll build an AI strategy that will help you sell products, serve your customers, and save your business money.

Rich Merrett takes us through five features and updates that will breathe new life into your existing voice application.

In August 2022, the news broke that Google was sunsetting Conversational Actions on Assistant; from June 13, 2023, all Conversational Actions will be disabled. Now less than a month away, what are the options for brands with a Conversational Action?

Imagine a world in which you never have to press 1 ever again... explore what the future of seamless experiences could look like with LLMs

People use search engines and ChatGPT in the buyer journey, but how can you shape the output? It's time to find out.

Here are some ideas for your next voice skill, divided by sector to make it easier for your brand to get started in the right area.

Marketing Executive Rebecca Broad chats to Head of Creative Claire Medcalf about the topic on everyone’s mind: generative AI.

Once a novelty, Voice and Conversational AI is maturing into a serious marketing channel used to great effect by some brands. Here’s what you need to know.

Voice breaks a new barrier for many organisations: by necessity, it evolves tone from figurative terms to literal ones. What does your brand actually sound like?

Vixen Labs used to rent offices, but no longer. Marketing Executive Rebecca Broad talks to the team about the shift.

We wrote a white paper to help the Barilla Group empower their marketing team to use Voice Search Engine Optimisation. They’ve made it a priority, here’s why.

Much like the web and mobile before, voice has evolved from an interface into a distinct consumer channel that brands can use to reach their audience.

Open-source AI platforms like ChatGPT are the talk of the day, but how can they help your business serve customers in 2023? Here are top five trends.

We're looking for an experienced Developer to join our growing team here at Vixen Labs.

Building high quality, meaningful voice experiences is at the heart of our company. This is why we always team up with brilliant people, who also value excellence...

Our Voice Consumer Index helps you gain insight into consumer attitudes towards voice technology across different industries. Here, we’ll dive deep into Retail and E-commerce.

Voice as an interface is firmly here to stay. Supercharged by an uptick in usage during lockdowns, we’re increasingly accustomed to using our voices in different settings and with varying devices.

In this blog series, Social Media Manager Rebecca Broad chats to members of team Vixen to find out more about them and their work. Let’s meet Voice Experience Designer Lisa Hoàng!

Information Security is inherent to everything we do at Vixen Labs. After many months of integrating policies and educating staff, Vixen Labs can proudly say we are ISO 27001 accredited, clearly demonstrating our compliance with and commitment to best practice data security processes.

Our mission at Vixen Labs is to use voice technology to reduce friction, increase empathy, and drive customer and business value. It makes sense, then, that we’ve been building for the Google Assistant platform.

Whether you’re fixing a bike tire, getting a wine stain out of a carpet, or baking a cake, wikiHow’s step-by-step guides are the perfect use case for voice. When your hands are busy, but you need instructions to follow, touchless is the way.

Voice technology is not just a novel tool to entertain yourself or order food; it's becoming a secret weapon for businesses to improve internal and external operations.

In this blog series, Social Media Manager Rebecca Broad chats to members of team Vixen to find out more about them and their work. Let’s meet Researcher Chloe Prince!

Heard voice is the thing of the future? Nope, it’s happening right now. And you need a good strategy to truly cash in on the benefits of voice marketing for your brand. But, first, let’s talk about the ‘why’.

Of all the popular buzzwords in the voice and technology spheres, innovation and creativity have got to be near the top of the list. But that doesn’t render them useless: it signals an integral importance to their function in our work.

“Imagine a gender-equal world. A world free of bias, stereotypes and discrimination.” Today, we talk women in voice and the biases they face on a daily basis with Vixen Labs co-founder Jen Heape.

Following the global success of our Voice Consumer Index (VCI) 2021, we’re releasing a new report this year. This time around, the research will focus on voice consumer awareness, adoption, and openness to voice marketing, advertising and media.

If you missed the first Vixen Labs Twitter Space hosted by our Voice and Audio Creative, Suze Cooper, here's everything you need to know. From voice tech trends in 2022 to gazing into the future of voice in the metaverse and how brands can use it to their advantage, this is a conversation you need to join as a marketer.

In this series, Social Media Manager Rebecca Broad chats to team members to find out more about their roles. Meet Rich Merrett, our newest full-time recruit!

In a world of ever-competing visuals, an audible essence is proving to be incredibly powerful. Most brands are yet to really compete in the audio space; the field is wide open, and those who don’t act in 2022 will likely lose their edge...

The leading voice technology event is back! And so are we: you’ll recognise one of our co-founders back up on that main stage...

McDonald’s partners with Vixen Labs to create a skill that connects voice and mobile through the new Amazon feature Send to Phone. Find out more about our journey to an effortless ordering experience for customers and the processes behind it.

Talking Shop, the new podcast from Vixen Labs, has arrived! Each episode takes a deep dive into the core findings from this year’s Vixen Labs Voice Consumer Index, taking you sector by sector with a wealth of industry expert guests.

Today we announce three webinars dedicated to exploring the findings of the Voice Consumer Index 2021. Join us live – across three timezones!

In this series, Digital Marketing Executive Rebecca Broad chats to team members at Vixen Labs to find out more about their roles.

Vixen Labs is delighted to be a member of the Mayor's International Business Programme. The programme aim is to increase our global expansion.

After taking an initial hit at the start of the pandemic, podcast listening and audio streaming are now rising considerably. eMarketer report an expected 4.8% increase in the US...

In this series, Digital Marketing Executive Rebecca Broad chats to team members to find out more about their roles. Meet Hannah Carr, our very first Producer.

First global voice specialist agency network: New York-based RAIN Agency and London-based Vixen Labs have formed a global partnership spanning North America, the UK, and continental Europe...

COVID-19 has forced us to look again at how we work – and continues to make us think twice about actions that were once second nature. Here's how voice technology can help us find unexpected solutions to new problems...

It’s important for all of us to stay at the forefront of the Voice industry, which can mean attending the market-leading events — that is, if we’re not on stage giving keynotes! Our Voice User Experience and Voice Search Lead, Romina Pankoke, downloaded her top takeaways from All About Voice...

If you’re reading this soon after we hit publish, you’re right on time. Amazon’s recent event unveiled new and upgraded multimodal devices. But…so what?