Thoughts

Heard voice is the thing of the future? Nope, it’s happening right now. And you need a good strategy to truly cash in on the benefits of voice marketing for your brand. But, first, let’s talk about the ‘why’.

Of all the popular buzzwords in the voice and technology spheres, innovation and creativity have got to be near the top of the list. But that doesn’t render them useless: it signals an integral importance to their function in our work.

Grabbing a takeout cup or mixing up some instant is pretty appealing when faced with the apparent complexity of home brewing. Workshop Coffee reached out to Vixen Labs to see how an interactive Amazon Alexa skill could demystify the art of making coffee at home.

“Imagine a gender-equal world. A world free of bias, stereotypes and discrimination.” Today, we talk women in voice and the biases they face on a daily basis with Vixen Labs co-founder Jen Heape.

Following the global success of our Voice Consumer Index (VCI) 2021, we’re releasing a new report this year. This time around, the research will focus on voice consumer awareness, adoption, and openness to voice marketing, advertising and media.

Looking for your next role as a Project Manager? Excited by the opportunity to grow and develop your production skills in an emerging and innovative sector of technology? Well we’re looking for a Junior Product Manager to join our production team. You’ll be championing delivery and ensuring we find creative solutions to challenges while delivering projects on time and on budget.

If you missed the first Vixen Labs Twitter Space hosted by our Voice and Audio Creative, Suze Cooper, here's everything you need to know. From voice tech trends in 2022 to gazing into the future of voice in the metaverse and how brands can use it to their advantage, this is a conversation you need to join as a marketer.

In this series, Social Media Manager Rebecca Broad chats to team members to find out more about their roles. Meet Rich Merrett, our newest full-time recruit!

Since 1953, Finish (part of the Reckitt family of brands) has been dedicated to making people’s lives cleaner and easier. Knowing their American audience often have their hands full (literally and figuratively), Finish wanted to provide an intuitive way to help consumers in the US get the most out of their dishwashers.

This is the first official McDonald’s skill in the UK, generating a new way for customers to enjoy their favourite fast food experience safely and swiftly. A brand well-known for its excellent customer service, McDonald’s adopted voice technology to add value and reward loyalty.

Looking for an exciting new position as a digital designer? The role of Designer is a key part of Vixen Lab’s creative department (working closely with the strategy, VUX and marketing teams) helping to elevate creative in the voice space and deliver stand-out visual experiences for Vixen Lab’s clients and across internal projects.

In a world of ever-competing visuals, an audible essence is proving to be incredibly powerful. Most brands are yet to really compete in the audio space; the field is wide open, and those who don’t act in 2022 will likely lose their edge...

The leading voice technology event is back! And so are we: you’ll recognise one of our co-founders back up on that main stage...

Voice shopping is a gratifying act. As humans, we love to talk about what we want and like, and voice enables us to do so effortlessly. It also simplifies tedious payment and return procedures. To tell us more, we have invited former Procter & Gamble Executive Milan Turk on our podcast.

The pandemic has definitely challenged how we enjoy our food. While safe takeaways became the new norm, voice simplified ordering and collecting them. And big brands like McDonald's adapted to their customer's needs. Find out how from their Digital Portfolio Manager.

McDonald’s partners with Vixen Labs to create a skill that connects voice and mobile through the new Amazon feature Send to Phone. Find out more about our journey to an effortless ordering experience for customers and the processes behind it.

While banks are slowly adopting voice-first technology to identify and relieve customer pain points, we take an exclusive peek inside the industry with Dr. Robin Kiera, finance specialist, founder of Digitalscouting and renowned global speaker.

In disruptive times, travel companies like Contiki had to readapt. Their Content Marketing Director, Lottie Norman, tells us more about the role of voice in travel, and how they used top-of-funnel content and ambient experiences to keep that wanderlust feeling alive.

We're looking for an experienced Developer to join our growing team here at Vixen Labs.

Voice changed the way we search for music nowadays. The genre-based approach has been overtaken by mood-centric playlist explorations, while skills like Hand Wash Tunes are connecting fans with artists in innovative contexts.

The healthcare system has embraced voice like no other. We’re looking at how voice assistants can improve patient care, staff management, and even surgery procedures with Intelligent Health Association founder and book author, Harry P. Pappas.

In the past decade, retail has migrated from a physical business to an omni-channel presence, creating a connection gap between brand and consumer. Can voice bridge that gap and add an extra human touch to the way we do e-commerce?

As revealed by our Voice Consumer Index 2021, 91% of voice consumers are already using voice search via a website, mobile app, or smart speaker. So, how can we as marketers use voice tech as a tool to better serve our audience and improve customer experience?

Talking Shop, the new podcast from Vixen Labs, has arrived! Each episode takes a deep dive into the core findings from this year’s Vixen Labs Voice Consumer Index, taking you sector by sector with a wealth of industry expert guests.

Today we announce three webinars dedicated to exploring the findings of the Voice Consumer Index 2021. Join us live – across three timezones!

In this series, Digital Marketing Executive Rebecca Broad chats to team members at Vixen Labs to find out more about their roles.

Vixen Labs is delighted to be a member of the Mayor's International Business Programme. The programme aim is to increase our global expansion.

After taking an initial hit at the start of the pandemic, podcast listening and audio streaming are now rising considerably. eMarketer report an expected 4.8% increase in the US...

In this series, Digital Marketing Executive Rebecca Broad chats to team members to find out more about their roles. Meet Hannah Carr, our very first Producer.

First global voice specialist agency network: New York-based RAIN Agency and London-based Vixen Labs have formed a global partnership spanning North America, the UK, and continental Europe...

COVID-19 has forced us to look again at how we work – and continues to make us think twice about actions that were once second nature. Here's how voice technology can help us find unexpected solutions to new problems...

It’s important for all of us to stay at the forefront of the Voice industry, which can mean attending the market-leading events — that is, if we’re not on stage giving keynotes! Our Voice User Experience and Voice Search Lead, Romina Pankoke, downloaded her top takeaways from All About Voice...

If you’re reading this soon after we hit publish, you’re right on time. Amazon’s recent event unveiled new and upgraded multimodal devices. But…so what?