Thoughts

The latest news, thinking, and insights from the team.

The products we’ve built – and the processes behind them. Our team’s news, business moves, data analysis, strategic insights, and more. This is where you’ll find the latest updates on what we’re thinking and doing. Dive in to get a taste of Voice the Vixen way.

Heard voice is the thing of the future? Nope, it’s happening right now. And you need a good strategy to truly cash in on the benefits of voice marketing for your brand. But, first, let’s talk about the ‘why’.

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Of all the popular buzzwords in the voice and technology spheres, innovation and creativity have got to be near the top of the list. But that doesn’t render them useless: it signals an integral importance to their function in our work.

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JOB OPENING: JNR PROJECT MANAGER

By Jen Heape / February 28, 2022

Looking for your next role as a Project Manager? Excited by the opportunity to grow and develop your production skills in an emerging and innovative sector of technology? Well we’re looking for a Junior Product Manager to join our production team. You’ll be championing delivery and ensuring we find creative solutions to challenges while delivering projects on time and on budget.

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If you missed the first Vixen Labs Twitter Space hosted by our Voice and Audio Creative, Suze Cooper, here's everything you need to know. From voice tech trends in 2022 to gazing into the future of voice in the metaverse and how brands can use it to their advantage, this is a conversation you need to join as a marketer.

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This is the first official McDonald’s skill in the UK, generating a new way for customers to enjoy their favourite fast food experience safely and swiftly. A brand well-known for its excellent customer service, McDonald’s adopted voice technology to add value and reward loyalty.

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JOB OPENING: DESIGNER

By Jen Heape / February 8, 2022

Looking for an exciting new position as a digital designer? The role of Designer is a key part of Vixen Lab’s creative department (working closely with the strategy, VUX and marketing teams) helping to elevate creative in the voice space and deliver stand-out visual experiences for Vixen Lab’s clients and across internal projects.

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EPISODE 8. VOICE SHOPPING — A GRATIFYING ACT

By Vixen Labs / November 12, 2021

Voice shopping is a gratifying act. As humans, we love to talk about what we want and like, and voice enables us to do so effortlessly. It also simplifies tedious payment and return procedures. To tell us more, we have invited former Procter & Gamble Executive Milan Turk on our podcast.

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EPISODE 7. ORDERING MCDONALD’S VIA VOICE?

By Vixen Labs / November 4, 2021

The pandemic has definitely challenged how we enjoy our food. While safe takeaways became the new norm, voice simplified ordering and collecting them. And big brands like McDonald's adapted to their customer's needs. Find out how from their Digital Portfolio Manager.

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While banks are slowly adopting voice-first technology to identify and relieve customer pain points, we take an exclusive peek inside the industry with Dr. Robin Kiera, finance specialist, founder of Digitalscouting and renowned global speaker.

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In disruptive times, travel companies like Contiki had to readapt. Their Content Marketing Director, Lottie Norman, tells us more about the role of voice in travel, and how they used top-of-funnel content and ambient experiences to keep that wanderlust feeling alive.

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Voice changed the way we search for music nowadays. The genre-based approach has been overtaken by mood-centric playlist explorations, while skills like Hand Wash Tunes are connecting fans with artists in innovative contexts.

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EPISODE 3. HOW VOICE CAN IMPROVE HEALTHCARE

By Vixen Labs / October 7, 2021

The healthcare system has embraced voice like no other. We’re looking at how voice assistants can improve patient care, staff management, and even surgery procedures with Intelligent Health Association founder and book author, Harry P. Pappas.

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EPISODE 2. CAN VOICE BRIDGE THE GAP IN RETAIL?

By Vixen Labs / September 30, 2021

In the past decade, retail has migrated from a physical business to an omni-channel presence, creating a connection gap between brand and consumer. Can voice bridge that gap and add an extra human touch to the way we do e-commerce?

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As revealed by our Voice Consumer Index 2021, 91% of voice consumers are already using voice search via a website, mobile app, or smart speaker. So, how can we as marketers use voice tech as a tool to better serve our audience and improve customer experience?

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THE VOICE CONSUMER INDEX PODCAST – TALKING SHOP

By Vixen Labs / September 23, 2021

Talking Shop, the new podcast from Vixen Labs, has arrived! Each episode takes a deep dive into the core findings from this year’s Vixen Labs Voice Consumer Index, taking you sector by sector with a wealth of industry expert guests.

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It’s important for all of us to stay at the forefront of the Voice industry, which can mean attending the market-leading events — that is, if we’re not on stage giving keynotes! Our Voice User Experience and Voice Search Lead, Romina Pankoke, downloaded her top takeaways from All About Voice...

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2021 REPORT OUT NOW

Your guide to understanding how people use Voice to inform your brand’s Voice strategy for 2022 and beyond.