By Vixen Labs / December 21, 2021 / News
In a world of ever-competing visuals, an audible essence is proving to be incredibly powerful. Most brands are yet to really compete in the audio space; the field is wide open, and those who don’t act in 2022 will likely lose their edge...
Veritone announces partnership with Vixen Labs to help brands evolve into IoT.

WHO IS VERITONE?

Veritone Inc. (NASDAQ: VERI) is an artificial intelligence (AI) technology company based in Colorado. They’re a true leader in the business solutions space, and the creator of aiWARE™, a hyper-expansive Enterprise AI platform.

aiWARE™ enables data-driven organisations across commercial and regulated sectors “to transform audio, video and other data sources into actionable intelligence”. By improving understanding and efficiency of data management, Veritone enables the world’s biggest brands to “accelerate decision making and increase profitability”.

Vixen Labs is delighted to join Veritone’s network of partners to help global companies utilise voice technology. 

WHY THE PARTNERSHIP BETWEEN VERITONE AND VIXEN LABS?

 

Put simply, both companies want to help brands with sonic identity. And what’s that?

Sonic identity is the audio branding that helps businesses stand out (think of Mcdonald’s and their “ba da ba, ba ba”).

“THIS NEW AGE OF AUDIO IS ABOUT BRINGING TO LIFE EACH BRAND’S TONE OF VOICE.”

“It’s becoming essential for businesses to set themselves apart from one another in the digital space through the use of sound”, says Vixen Labs Voice & Audio Creative Suze Cooper

Vixen Labs CEO James “JP” Poulter expands: “Sonic identity – the audio essence of a brand – is nothing new, yet few consumers can associate a specific sound or voice to more than a handful of brands. Those who understand the value in creating one, however, are gaining a competitive edge.”

On the partnership, JP says: “With consumers expecting their favorite brands to provide more conveniences than ever, Veritone and Vixen Labs can offer powerful, simple and more natural ways to engage with customers at scale.”

“This is truly the perfect pairing of two companies with exceptional complementary strengths that will provide customers tremendous competitive advantages,” agrees Veritone Senior Vice President Sean King.

“With Vixen Labs’ deep subject matter expertise in conversational AI dialogue workflow and Veritone’s world-class MARVEL.ai synthetic voice and media management workflows, we are well-equipped and ideally positioned to help major brands and corporations increase market share at a time when audio is becoming essential to brand identity.”

WHAT EXACTLY IS AI-ENABLED SONIC IDENTITY?

 

There are a myriad of challenges associated with using recorded audio. Using synthetic media and conversational AI can be the answer – but these haven’t always been the most accessible of toolsets.

Enter MARVEL.ai, Veritone’s custom synthetic voice creation solution. Available as both a self-serve application with over 200 models in more than 100 languages, and as a bespoke service for clients, MARVEL.ai outputs can be put to use across industries, from audiobooks to weather reporting.

What’s more, MARVEL.ai is built on aiWARE, the first operating system for AI. This means users can seamlessly integrate the voice engine with Veritone’s other capabilities: translation, transcription, sentiment analysis and more.

ENABLING BRANDS TO INCREASE MARKET SHARE

 

Pairing Veritone’s expertise in media technology and licensing, with Vixen Labs’ skills in voice strategy and conversational design, is sure to rocket-boost brands’ adoption of sonic identity.

“VOICE AI HAS ADVANCED RAPIDLY IN THE LAST SEVERAL YEARS ALONE, AND IT’S BECOMING A LIFELINE FOR EARLY ADOPTERS.”

“Our partnership with Vixen Labs will expand the playing field, especially for brands and businesses that want to create a holistic identity and connected consumer experience”, said Veritone Senior Vice President Sean King.

Businesses are beginning to take notice of the importance of voice. The partnership of Veritone and Vixen Labs gifts them access to a highly intelligent ecosystem of apps, skills, and technologies.

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