By Vixen Labs / July 7, 2023 / Trends

It’s no secret that AI is disrupting consumer behaviour. But, who’s using AI the most? And, what are they doing with it? We analyse the result of the latest 2023 consumer report on AI from The Verge.

Woman sitting on the floor of her living room leaning against a cream coloured sofa with a laptop open on her lap

In a recent consumer report by The Verge, called Hope, Fear, and AI, researchers delved into the thoughts, feelings, and fears surrounding AI among the average person. The report, based on a survey of 2,000 US adults, aimed to uncover what people want from their AI tools.

Here are our main takeaways from the report:

Widespread adoption and understanding

The report revealed a remarkable level of familiarity and usage of various AI tools. More than 57% of respondents had either heard of or used ChatGPT, showcasing the broad awareness of these conversational AI platforms. Surprisingly, one in three people had tried AI-powered tools, indicating a rapid adoption rate.

The study also highlighted the unexpected popularity of Snapchat’s AI bot, with significant usage among its user base.

Who is using AI?

Millennials emerged as the largest group of AI users. This came as no surprise due to the disruptive potential of AI in the workforce and other knowledge-based industries.

However, Gen Z, particularly in the education sector, also showed significant usage, leveraging AI tools for research, assistance with writing, and combating plagiarism.

AI’s influence is not limited to specific platforms but extends to the vast array of tools used in everyday life.

AI as a co-pilot and productivity booster

The survey shed light on the diverse range of tasks for which people use AI tools. One thing is clear: AI is becoming our co-pilot, helping us get things done more efficiently. Just as voice assistants are commonly used to answer questions and provide information, conversational AI tools are employed for tasks beyond content consumption and data retrieval.

Respondents expressed that AI excelled in answering questions, which aligns with the functionality of voice assistants. Moreover, these tools proved valuable for complex tasks such as crafting emails, composing proposals, and generating reports. Users acknowledged that AI could often perform these tasks better and faster than they could themselves.

The findings suggest that AI is viewed not only as an information resource but also as a productivity booster, helping individuals accomplish their goals more effectively.

AI’s impact on society

Compared to other emerging technologies like electric vehicles (EVs) and NFTs, AI garnered the highest response for its potential impact on society. Nearly three-quarters of respondents believed that AI would have a significant or moderate impact on society today.

While the comparison with EVs may seem peculiar, it highlights the considerable attention AI receives compared to virtual and augmented reality (VR/AR) or other technologies associated with the Metaverse.

AI-generated content raises concerns

Copyright concerns regarding AI-generated content emerge as a significant issue. Many respondents express the need to protect original artists and compensate them for their work when it is replicated by AI models.

Interestingly, 76% of people support regulation and laws in the AI domain. Areas of concern focused on AI model development, training models on verified datasets, labels for AI-generated content, and measures to discourage the creation of video and audio DeepFakes without consent.

The findings underscore the widespread understanding and usage of AI tools among the general population. Millennials and Gen Z constitute the primary user groups, with AI’s impact felt across sectors, including education and the workplace. Furthermore, the study reveals the need for regulations to address copyright concerns and ensure transparency in AI-generated content.

As AI technology evolves, these insights will be valuable for businesses, brands, and communities looking to harness its potential while mitigating associated risks.

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House 337 acquires Vixen Labs

By Vixen Labs / December 18, 2023

Creative collective House 337 has acquired conversational AI agency Vixen Labs as part of a strategic initiative to bolster its expertise in artificial intelligence and broaden its customer experience offer.

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