With more and more voice-enabled touch points on Alexa and our phones, customer journey mapping can’t exist without Voice Search Engine Optimisation (VSEO). The Barilla Group wanted a guide to help their global teams understand voice search and why it would be beneficial for Barilla
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CONVERSATIONAL EXPERIENCES THAT CONNECT WITH CUSTOMERS.
How we helped brands connect, serve, and sell through conversation – the products we’ve built, the services we’ve delivered, and the processes behind them.

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