We are excited to announce a significant milestone in the journey of Vixen Labs: our acquisition by House 337, a part of the Next15 Group of agencies.
“This event marks a new chapter which promises to bring more value to our clients, partners, and the broader conversational AI landscape.
As Vixen Labs approaches its fifth anniversary, we reflect on our achievements. Our journey began with a mission to humanise technology, and over the years, we have built a portfolio of successful projects and exceptional experiences for our clients and their customers.
This acquisition opens up new avenues for collaboration, innovation, and growth. We are incredibly excited about the possibilities ahead and are eager to explore these with our clients and partners.
Together with House 337, we’re ready to redefine the boundaries of conversational AI and create more meaningful, human-centric experiences.
Here’s to a future where Vixen Labs and House 337 drive the next wave of digital transformation, setting new benchmarks in the industry.“
James Poulter, CEO of Vixen Labs
Vixen labs joins house 337
Creative collective House 337 has acquired conversational AI agency Vixen Labs as part of a strategic initiative to bolster its expertise in artificial intelligence and broaden its customer experience offer.
Vixen Labs is recognised as one of the world’s leading full-service conversational AI agencies and has a blue-chip client portfolio that includes Amazon, TuneIn, Verizon, Universal Music Group, Reckitt, McDonald’s and Barilla.
A specialist in building customer engagement through voice assistants and large language models, Vixen Labs designs, deploys and operates conversational interfaces through platforms such as Alexa and Siri, website chatbots and social apps. The agency also offers experience design, optimising users’ interactions for enhanced usability, accessibility, aesthetics and satisfaction. Vixen seeks to create user-centric and memorable conversational experiences between brands and their customers.
Vixen Labs is also the pioneer of the leading AI Consumer Index, the 2023 report of which shows that a third of UK and US consumers are already using conversational AI tools every week.
“We’re thrilled by this opportunity to pair our expertise with a like-minded organisation, which helps us expand into new areas and boost our international presence.”
HOW WILL IT FIT INTO HOUSE 337?
Co-Founded in 2018 by James Poulter, an innovation strategist who previously worked at The LEGO Group and Edelman, and voice experience and brand innovation expert Jen Heape, previously of agencies such as AKQA and Framestore, Vixen Labs has teams based in the UK, Germany and the US.
Vixen Labs will initially operate as a separate brand within House 337 reporting into James Thornett, Executive Director Customer Experience. Vixen Labs will sit within the Design, Data and Technology capability group under James Thornett.
All current and future Vixen Labs clients will automatically be assessed against the House 337 ethical AI positioning.
Phil Fearnley, Group Chief Executive Officer at House 337, says: “Vixen Labs is a fantastic addition to the House 337 collective and one that deepens our AI offer and expands the horizons of customer experience. Our clients will win big from this deal, as we build and share knowledge of conversational AI and its indispensable role in creating long term relationships between businesses and customers.”
OUR CLIENTS WILL WIN BIG FROM THIS DEAL, AS WE BUILD AND SHARE KNOWLEDGE OF CONVERSATIONAL AI AND ITS INDISPENSABLE ROLE IN CREATING LONG-TERM RELATIONSHIPS BETWEEN BUSINESSES AND CUSTOMERS.”
ABOUT HOUSE 337
House 337 is a collective that demonstrates the power of creativity for our people, for our clients’ brands and for society.
The collective merges the Titanium-Grand-Prix-winning creative agency Engine Creative – named by Fast Company as one of the world’s most innovative companies 2022 – and fashion and lifestyle specialist creative agency ODD Group.
Services for brands include advertising and communications, brand consulting, experience design, editorially driven social content, and AI & Innovation. House 337 clients include Sky, E.ON, Santander, JD Williams, Women’s Aid and the Cannes Lions Titanium-Grand Prix-winning Kiyan Prince Foundation.
House 337 is driven by a common creative purpose: to help brands grow by taking them to unexpected places. Part of Next Fifteen Communications, House 337 launched in September 2022 and can be found at house337.com.
