By James Poulter / January 5, 2023 / Trends

Open-source AI platforms like ChatGPT are the talk of the day, but how can they help your business serve customers in 2023? Here are top five trends.

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As the field of artificial intelligence continues to grow and evolve, we are seeing major players like Google, Amazon, and Meta entering the space and competing with OpenAI for dominance in the area of large language models (LLMs). This competition is driving innovation and making LLMs like Lambda and Lex more publicly accessible, which is great news for developers and businesses looking to leverage the power of AI.

But with more players entering the market, it’s important to consider the ethical implications of AI. Who is responsible for the actions of these powerful algorithms, and how can we ensure that they are being used for the greater good? These are questions that will need to be addressed as the AI battles heat up in the coming year.


As the use of voice technology continues to expand, we are seeing a surge in the deployment of smart speakers and voice-enabled tech in a variety of settings, including hospitality, healthcare, and offices. This trend is being driven by the convenience and efficiency that voice technology offers, as well as the increasing affordability and accessibility of these devices.

However, there are also potential challenges to consider as voice technology becomes more prevalent in the enterprise. How will businesses ensure the privacy and security of sensitive information when it is being shared via voice? And how will they navigate the issue of bias in voice algorithms, which have been shown to have a disproportionate impact on certain groups of people?

These are important considerations as the use of voice technology in the enterprise continues to grow.


As more and more businesses begin to adopt AI in their processes, ethical issues related to the use of this technology are coming to the forefront. Concerns about privacy, bias, and the “black box” nature of some AI algorithms are causing some companies to stumble as they try to navigate the complex landscape of ethical AI.

To address these issues, it will be important for industry leaders to work together to establish clear standards and guidelines for the ethical use of AI. This will require a collaborative effort between businesses, government agencies, and other stakeholders, and it will be crucial in ensuring that AI is used in a way that is fair, transparent, and beneficial to society as a whole.


As the only major voice AI platform with a developed ecosystem, Alexa is well-positioned to cement its dominant position in the market in the coming year. However, rather than focusing on building out its skills and capabilities, Alexa is likely to focus more on customer service, content experiences, themes, routines, and games. This shift will help to further differentiate Alexa from its competitors and make it an even more appealing platform for developers and businesses.


As Open AI continues to train ChatGPT with more data and more users, we can expect to see third-party startups and consultancies begin to build on top of this powerful large language model. This will likely include the development of automation tools, knowledge graphs, and integrations that make it easier for businesses and developers to leverage the power of ChatGPT.

Overall, these trends point to an exciting and rapidly evolving landscape for artificial intelligence in the coming year. From the intense competition between major players to the ethical considerations surrounding the use of AI, there is no doubt that 2023 will be an interesting and dynamic year for this rapidly growing field.


1. Develop a strategy for the ethical use of AI: as the ethical implications of AI become more prominent, it will be important for company directors to develop a strategy for ensuring that the company’s use of AI is fair, transparent, and beneficial to society as a whole. This may involve establishing guidelines and standards for the ethical use of AI, as well as engaging with stakeholders and industry groups to promote best practices.

2. Invest in voice technology: with the continued growth of voice technology in the enterprise, company directors should consider investing in smart speakers and other voice-enabled devices. This can help improve efficiency and convenience for employees and customers, and position the company to take advantage of the growing market for voice-based services.

3. Consider partnering with Alexa: as Alexa continues to cement its dominant position in the market, company directors should consider partnering with the platform to build out their own voice-based services and capabilities. This can help to differentiate the company from its competitors and provide a new channel for interacting with customers.

4. Explore opportunities to leverage ChatGPT: with third-party startups and consultancies beginning to build on top of ChatGPT, company directors should consider exploring opportunities to leverage this powerful large language model for their own purposes. This may involve working with a consultancy to develop automation tools, knowledge graphs, or integrations, or building on top of ChatGPT themselves to create new products or services.

You’re here because you think differently – well, so do we. That’s why Vixen Labs is Europe’s leading Voice agency. Drop us a line and let’s set up a call.



House 337 acquires Vixen Labs

By Vixen Labs / December 18, 2023

Creative collective House 337 has acquired conversational AI agency Vixen Labs as part of a strategic initiative to bolster its expertise in artificial intelligence and broaden its customer experience offer.

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